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eBrochures.com > eBooks > Business > YouTube and Video Marketing
  YouTube and Video Marketing
Click to view YouTube and Video Marketing View In Browser Click to download YouTube and Video Marketing Download Standalone Get DNL Reader   To view the Standalone version, you require the installation of the small file size DNL Reader. To get the DNL Reader, click the "Get DNL Reader" button.
  Downloads: 1614 File Size: 15 MB
Publisher: Wiley & Co Limitations: Free Preview, $29.99 to buy
Date Uploaded: Monday, February 07, 2011 License: USD $29.99
  PUBLISHER:  
Click to view YouTube and Video Marketing
Click to view YouTube and Video Marketing View In Browser
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Wiley & Co

EBROCHURE DESCRIPTION:
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. * Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks * Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more * Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization * Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics * Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.

PUBLISHER'S WEB SITE:
Wiley & Co

Wiley's Scientific, Technical, Medical, and Scholarly (STMS) business, also known as Wiley-Blackwell, serves the world's research and scholarly communities, and is the largest publisher for professional and scholarly societies. Wiley-Blackwell's programs encompass journals, books, major reference works, databases, and laboratory manuals, offered in print and electronically. Through Wiley InterScience, we provide online access to a broad range of STMS content through licensing agreements.

Our Professional/Trade (P/T) business serves professionals and consumers alike, producing books, subscription content, and information services, in all media, in targeted categories. Our portfolio of global brands includes For Dummies, Frommer's, Betty Crocker, Pillsbury, CliffsNotes, Webster's New World, J.K. Lasser, Jossey-Bass, Pfeiffer, and Sybex. Subject areas include business, technology, architecture, professional culinary, psychology, education, travel, health, religion, consumer reference, pets, and general interest.

Wiley Higher Education serves undergraduate, graduate, and advanced placement students, lifelong learners, and, in Australia, secondary school students. We publish educational materials in all media, notably through WileyPLUS, our integrated online suite of teaching and learning resources. Our programs target the sciences, engineering, computer science, mathematics, business and accounting, statistics, geography, hospitality and the culinary arts, education, psychology, and modern languages.

AUTHOR:
Greg Jarboe
RELATED:
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